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Hi, I'm

Experience designer.

I am passionate about crafting seamless experiences that harmoniously blend design, technology, and business. My natural inclination towards precision, organization, and meticulous planning ensures that every project I undertake is executed perfectly. My curiosity and keen observation of human behavior, as well as the systems that surround us, drive me to uncover valuable insights through logical reasoning, which in turn, inform my design decisions.

Masters of information design at NID bengaluru
Previously information designer at Bosch and service designer at IFB
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A UX case study for mobile application designed to prioritize pedestrian safety and convenience through a user-centered design process that incorporates extensive user research. The project encompasses various essential components such as creating personas, conducting empathy mapping, mapping user journeys, developing service blueprints, crafting value proposition canvas, designing information architecture, creating user flows, and developing both low and high fidelity prototypes.

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Noah - women in politics

The infographic titled "women in politics" consists of 4 posters which visually represents the history of women's reservation in the Indian Parliament. It begins with the early years of independence, showcasing the initial efforts and movements advocating for women's political participation. It highlights significant milestones, such as the introduction of the Women's Reservation Bill in Parliament, the subsequent debates, and the subsequent developments that have shaped the discourse on gender equality in politics. The infographic aims to raise awareness about the long-standing struggle for women's representation and the progress made over time, emphasizing the importance of continued efforts to achieve gender parity in political decision-making.

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Farming futures

Developed as an academic exercise, this project examines the agency & disparity between small & large hold indian farmer. The project uses a system of 6 capitals(economic, social, natural, human, material & cultural) as a proxy for agency and assess the farmer’s access to these capitals. It also maps out the interactions between various stakeholders that enable the exchange of these capitals. iN doing so it brings out key insights that underline the motivations of small farmers & their challenges in negotiating agency. The summation of the project is a data visualisation that captures all of this information via a giga map. The project then goes onto develop four design briefs that use these learnings to question the existing system & imagine new possibilities.

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Smart lighting - Data visualisation

This data visualization delves into the diverse array of intelligent light bulbs offered in the Indian market. It comprehensively examines the assorted features that constitute a smart bulb, including intricate details about price points, power consumption levels, and brightness capabilities. By presenting this data visually, users are empowered to make informed decisions tailored to their specific illumination requirements. The visualization showcases product names, unique ID numbers, and respective brands. A meticulously curated dataset serves as the foundation for crafting a variety of data visualizations across multiple platforms and software tools, allowing for insightful exploration and comparison of the available smart bulb options.

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Ruins of the mountain

This project delves into the 2011 earthquake incident in Sikkim, examining its wide-ranging impact and exploring the factors that contributed to its severity, such as the excessive number of dams and melting glaciers. The project specifically investigates the effects of the earthquake, particularly the occurrence of landslides along roads, which hindered the rescue and evacuation efforts. Utilizing the QGIS mapping tool, the project employs narrative cartography techniques to visually portray the interconnectedness of these elements, providing a comprehensive understanding of the incident and its aftermath. By integrating spatial data and storytelling through maps, the project offers valuable insights into the complex dynamics and consequences of the earthquake in Sikkim.

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Walkipedia smart watch app

The smartwatch application design for Walkipedia, a pedestrian-first navigational application, is thoughtfully crafted to cater specifically to the needs of walkers. The interface optimizes the limited screen real estate of a smartwatch, offering a user-friendly and efficient experience. The design focuses on providing essential information at a glance. The user can easily interact with the app using intuitive gestures and voice commands, ensuring a seamless and hands-free navigation experience. The color scheme and typography are carefully chosen to enhance readability in various lighting conditions, while the use of simple and recognizable icons aids in quick comprehension.

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Tangible data viz

This project delves into the concept of representing data in a tangible manner by utilizing a dataset obtained from personal Instagram stories posted since 2019. The dataset is carefully analyzed to extract valuable insights, enabling the categorization of the data. From a range of innovative ideas to represent the data tangibly, a long calendar format is selected as the foundation. Within this format, data is encoded using colors, shapes, and the height of acrylic tokens. The final data visualization provides significant insights into the impact of work, education, and COVID-19 on my life, offering a unique and tangible representation of the dataset.

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Scematic hometown mapping

This project delves into the concept of comparing an actual map with the cognitive representation of a familiar location in our minds. Within this project, diverse cartographic information, such as landmarks, road systems, intersections, water features, parks, and more, are intricately woven into the mental depiction of the location. This integration meticulously preserves the accurate spatial relationships and proximities between various components. Furthermore, an assortment of color palettes, layouts, typographic styles, and other design elements were systematically refined to harmonize with the chosen metaphor that encapsulates the essence of the location.

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MBTI Data portrait

This project aimed to delve into and comprehend the systems of the Myers-Briggs Type Indicator (MBTI). Through the categorization of individuals based on the MBTI and real-life comparisons, it was observed that the classifications are more of a spectrum rather than absolute categories. To visually represent this spectrum, a visualization utilizing basic shapes and colors was developed. The interactive process involved users inputting their MBTI type and percentages, which resulted in the generation of their unique badge. The coding aspect of the project utilized the p5.js framework, enabling the creation of dynamic and visually engaging visuals. Overall, the project provided an innovative and visually intuitive way to explore and understand the nuances of MBTI types.

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Isometric cities

Isometric cities is Inspired by 'Invisible Cities',it seeks to translate the vivid imagery and intricate symbolism found within Italo Calvino's iconic work into visually compelling isometric illustrations. Drawing from the descriptive richness of the book, the cityscape was crafted to encapsulate the essence of its narrative, seamlessly blending architectural elements with symbolic motifs. This endeavor, offerS viewers a fresh perspective on Calvino's literary masterpiece, inviting them to explore the fantastical realms of "Invisible Cities" through the lens of immersive visual storytelling

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Icons & Ideograms

This project focused on the selection of a public sector website, specifically the IRCTC railway booking site. Through a comprehensive analysis of the website and its diverse functionalities, significant phrases were identified that required corresponding icons. Following established icon design guidelines and principles, icons were meticulously created to cater to various sizes and modes. The icon design process prioritized clarity, simplicity, and consistency, ensuring that the icons effectively conveyed their intended meanings and seamlessly integrated into the user interface of the website.

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Form re-design

This project originated from the fundamental question of why forms are often challenging to fill out. Specifically, the focus was on the 15G form, which pertains to banking and aims to prevent taxation on income below a certain level. The original form, user-filled data, and the bureaucratic processing involved were thoroughly examined and analyzed. To address the issues identified, a redesign was implemented, simplifying the complex jargon and applying principles of information design. Techniques such as visual hierarchy, thoughtful font selection, effective grouping, appropriate enclosures, and precise micro and macro spacing were employed to enhance the form's usability and user experience, making it more accessible and easier to navigate for individuals filling it out.

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Data selfie

This project delves into the exploration of self-identity and the challenge of representing oneself accurately. It begins with a process of self-analysis, examining descriptive qualities, and delves into the profound philosophical question of how one can truly know oneself. The project then addresses the intriguing concept of the visual variations in one's appearance, considering how individuals may perceive themselves differently in images, mirrors, and through personal imagination compared to how others visually perceive them. To visually represent this complexity, multiple versions of the individual were generated using machine learning tools, resulting in a thought-provoking presentation of the diverse facets of self-identity.

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Instructional Illustration

This project focused on selecting three common and straightforward everyday tasks. These tasks were extensively documented through photography, capturing various stages and elements involved in each action. The visual documentation was then used as a basis for illustration, enhancing the understanding of the motions, pressure, and other relevant aspects of the tasks. The final visualization takes the form of a comprehensive manual that visually explains and guides individuals through the step-by-step process of performing these actions. By combining photography and illustration, the project offers an intuitive and informative visual representation of the tasks, enabling users to grasp the nuances of each action more effectively.

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