I am passionate about crafting seamless experiences that harmoniously blend design, technology, and business. My natural inclination towards precision, organization, and meticulous planning ensures that every project I undertake is executed perfectly. My curiosity and keen observation of human behavior, as well as the systems that surround us, drive me to uncover valuable insights through logical reasoning, which in turn, inform my design decisions.
Previously at
Kinetrack
smart device & application
This UX case study revolves around the development of a smart glove and its companion app tailored for skaters, runners, and cyclists to track their performance effectively. The project spans various stages, including user research and analysis to understand user needs, ideation brainstorming to generate innovative solutions, product ideation sketches to visualize concepts, interaction design, information architecture and high-fidelity prototype.
Bosch mobility
dashboard
The project encompasses creating dashboards tailored for Bosch Mobility India's marketing division, integrating varied datasets while maintaining brand guidelines. Its goal is to furnish officials across different hierarchies and departments with accessible insights, aiding in well-informed decision-making. The project stages involve comprehending data reports, conducting user interviews, and employing card sorting techniques to inform the creation of user personas and establish an effective information architecture. Additionally, dashboard design considers technical constraints to ensure smooth development processes.
Walkipedia
A UX case study for mobile application designed to prioritize pedestrian safety and convenience through a user-centered design process that incorporates extensive user research. The project encompasses various essential components such as creating personas, conducting empathy mapping, mapping user journeys, developing service blueprints, crafting value proposition canvas, designing information architecture, creating user flows, and developing both low and high fidelity prototypes.
Cronos AI
productivity assistant
The project spans various stages, including user research and analysis to understand user needs, ideation brainstorming to generate innovative solutions, product ideation sketches to visualize concepts, interaction design, information architecture and high-fidelity prototype.
Walkipedia
mobile application
This project consists of prototype and high fidelity mockup for the walkipedia application with meticulously designed UI components that aim to elevate the user experience. The app's main objective is to facilitate smooth and effective navigation for pedestrians, taking into account their unique requirements and preferences. This design solution prioritizes user-centricity and intuitiveness, ensuring a seamless and intuitive experience for users.
ChessMate
brand identity & web design
This project is all about creating the brand identity for a chess analytics company. It includes coming up with a suitable brand name, gathering inspiration with moodboards, designing different logo options, picking fonts and colors, creating patterns, building a simple website landing page, and making mockups of the company's products.
Walkipedia
smartwatch application
The smartwatch application design for Walkipedia, a pedestrian-first navigational application, is thoughtfully crafted to cater specifically to the needs of walkers. The interface optimizes the limited screen real estate of a smartwatch, offering a user-friendly and efficient experience.The user can easily interact with the app using intuitive gestures and voice commands, ensuring a seamless and hands-free navigation experience.
Electoral bonds
Data visualisation
This data visualization delves into recent incidents surrounding electoral bonds in India, sourced from the websites of the Indian Election Commission and the Association for Democratic Reforms. Beginning with fundamental questions about electoral bonds, it explores their distribution, donations, and encashment by parties and companies. The visualization also covers timelines, relationships with elections, and significant events such as raids and contracts. Finally, it compares bond-related amounts with other socio-economic aspects.
Noah
women in politics
The infographic titled "women in politics" consists of 4 posters which visually represents the history of women's reservation in the Indian Parliament. It highlights significant milestones, such as the introduction of the Women's Reservation Bill in Parliament, the subsequent debates, and the subsequent developments that have shaped the discourse on gender equality in politics. The infographic aims to raise awareness about the long-standing struggle for women's representation and the progress made over time, emphasizing the importance of continued efforts to achieve gender parity in political decision-making.
Farming futures
Developed as an academic exercise, this project examines the agency & disparity between small & large hold indian farmer. The project uses a system of 6 capitals(economic, social, natural, human, material & cultural) as a proxy for agency and assess the farmer’s access to these capitals. It also maps out the interactions between various stakeholders that enable the exchange of these capitals. In doing so it brings out key insights that underline the motivations of small farmers & their challenges in negotiating agency. The summation of the project is a data visualisation that captures all of this information via a giga map.
Smart lighting
This data visualization delves into the diverse array of intelligent light bulbs offered in the Indian market. It comprehensively examines the assorted features that constitute a smart bulb, including intricate details about price points, power consumption levels, and brightness capabilities. By presenting this data visually, users are empowered to make informed decisions tailored to their specific illumination requirements. A meticulously curated dataset serves as the foundation for crafting a variety of data visualizations across multiple platforms and software tools, allowing for insightful exploration and comparison of the available smart bulb options.
Ruins of the mountain
This project delves into the 2011 earthquake incident in Sikkim, examining its wide-ranging impact and exploring the factors that contributed to its severity, such as the excessive number of dams and melting glaciers. Utilizing the QGIS mapping tool, the project employs narrative cartography techniques to visually portray the interconnectedness of these elements, providing a comprehensive understanding of the incident and its aftermath. By integrating spatial data and storytelling through maps, the project offers valuable insights into the complex dynamics and consequences of the earthquake in Sikkim.
Schematic hometown map
This project delves into the concept of comparing an actual map with the cognitive representation of a familiar location in our minds. Within this project, diverse cartographic information, such as landmarks, road systems, intersections, water features, parks, and more, are intricately woven into the mental depiction of the location. Furthermore, an assortment of color palettes, layouts, typographic styles, and other design elements were systematically refined to harmonize with the chosen metaphor that encapsulates the essence of the location.
MBTI Data portrait
This project aimed to delve into and comprehend the systems of the Myers-Briggs Type Indicator (MBTI). Through the categorization of individuals based on the MBTI and real-life comparisons, it was observed that the classifications are more of a spectrum rather than absolute categories. To visually represent this spectrum, a visualization utilizing basic shapes and colors was developed. The coding aspect of the project utilized the p5.js framework, enabling the creation of dynamic and visually engaging visuals. Overall, the project provided an innovative and visually intuitive way to explore and understand the nuances of MBTI types.
Form re-design
This project originated from the fundamental question of why forms are often challenging to fill out. Specifically, the focus was on the 15G form, which pertains to banking and aims to prevent taxation on income below a certain level. The original form, user-filled data, and the bureaucratic processing involved were thoroughly examined and analyzed. Techniques such as visual hierarchy, thoughtful font selection, effective grouping, appropriate enclosures, and precise micro and macro spacing were employed to enhance the form's usability and user experience, making it more accessible and easier to navigate for individuals filling it out.
Data selfie
This project delves into the exploration of self-identity and the challenge of representing oneself accurately. The project then addresses the intriguing concept of the visual variations in one's appearance, considering how individuals may perceive themselves differently in images, mirrors, and through personal imagination compared to how others visually perceive them. To visually represent this complexity, multiple versions of the individual were generated using machine learning tools, resulting in a thought-provoking presentation of the diverse facets of self-identity.
Icons & Ideograms
This project focused on the selection of a public sector website, specifically the IRCTC railway booking site. Through a comprehensive analysis of the website and its diverse functionalities, significant phrases were identified that required corresponding icons. Following established icon design guidelines and principles, icons were meticulously created to cater to various sizes and modes. The icon design process prioritized clarity, simplicity, and consistency, ensuring that the icons effectively conveyed their intended meanings and seamlessly integrated into the user interface of the website.
Instructional Illustration
This project focused on selecting three common and straightforward everyday tasks. These tasks were extensively documented through photography, capturing various stages and elements involved in each action. The final visualization takes the form of a comprehensive manual that visually explains and guides individuals through the step-by-step process of performing these actions. By combining photography and illustration, the project offers an intuitive and informative visual representation of the tasks, enabling users to grasp the nuances of each action more effectively.
